Our Mission

WIC is a family-friendly and participant-centered program that provides nutrition education and breastfeeding support in a respectful and culturally competent environment.

Who qualifies for WIC?

Low to mederate income families who have incomes at 185% or less of the Federal Poverty level and/or receive Medi-Cal, CalFresh, or Cash Aid.

    Eligible family members:
  • Women who are pregnant, post-partum, or breastfeeding
  • Infants
  • Children under age five (including foster children)

Working families and fathers are encouraged to apply!

WIC Program Helps Working Families
# of persons Annual Monthly Weekly
1 $21,590 $1,800 $416
2 $29,101 $2,426 $560
3 $36,612 $3,051 $705
4 $44,123 $3,677 $849
5 $51,634 $4,303 $993
6 $59,145 $4,929 $1,138
7 $66,656 $5,555 $1,282
8 $74,167 $6,181 $1,427
Each additional person $7,511 $626 $145

What can I get with WIC?

  • Farmers' market coupons for many county families
  • Healthy cooking instruction and demonstrations
  • Bags of fresh produce from 2nd Harvest Food Bank
  • Personal Peer Counselor for breastfeeding support from pregnancy through the first year of your baby's life
  • Online nutrition education classes
  • And so much more!


  • How do I apply for WIC?

    Call us to make an appointment today!

    Watsonville 831-722-7121
    Santa Cruz 831-426-3911
    Felton 831-426-3911


    Information Needed for Enrollment Appointment



    WIC Sites and Hours
    Watsonville 18 West Lake Avenue Suite A
    Watsonville, CA 95076
    Monday-Friday 8am-6pm
    Santa Cruz 1105 Water Street
    Santa Cruz, CA 95062
    Monday-Thursday 8am-6pm
    Felton 6134 Highway 9
    Felton, CA 95018
    (at Mountain Community Resources)
    2nd & 4th Wednesday & Thursday
    9am-5pm


    What are the goals of the WIC Program?



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    Online Nutrition Classes


    Online nutrition education instructions - English

    Instrucciónes de educación nutricional de WIC por internet – Español

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