Our Mission

WIC provides easy access to a safe, family-friendly, and participant centered program that provides education to promote good nutrition, health and breastfeeding in a respectful and culturally-competent manner.

Keeping mothers, mothers-to-be, and their young children eating well and staying healthy!

What You Can Get at WIC

• Special checks to buy healthy foods at local grocery stores and farmer’s markets
• Information about nutrition and health to help you and your family eat well and be healthy
• Support and information about breastfeeding your baby
• Help in finding health care and other community services
• Children’s prizes for immunizing

WIC Can Help If You Are

• Pregnant, breastfeeding, or just had a baby
• Children under 5 years old (including foster children)
• Families with a low to medium income. Working families may qualify.

How Do I Apply for WIC Services?

Call us to make an appointment and find out which documents you need to bring with you. At your appointment, we will help you make sure you and your family qualify.

Our bilingual staff is ready to help

Watsonville (831) 722-7121
Santa Cruz (831) 426-3911

WIC Plus Programs

Lactation Support: Regalo de Amor, the WIC Lactation Center, offers drop-in breastfeeding support services to all WIC participants Mondays, Wednesdays, and Fridays from 8:00am to 12:00 noon. Bilingual staff includes an Internationally Board Certified Lactation Counselor, a Certified Lactation Educator, and a Lactation Counselor.

Breastfeeding support is also available to WIC participants by phone at (831) 722-7121, ext. 116.

VENUS (Vaccinate Every Newborn Under the Sun): Get your child immunized and receive a free prize for your child! A collaboration between WIC and the State of California Department of Health Services, this project aims to increase the immunization rates of children under two. We are also a member of All Kids By Two, the Santa Cruz County immunization program.

Links

WIC income guidelines and other useful information is available at
California State WIC
Federal WIC site