Our Mission
WIC is a family-friendly and participant-centered program that provides nutrition education and breastfeeding support in a respectful and culturally competent environment.
Who does WIC help?
Families with low to medium income that include:
- pregnant, breastfeeding or postpartum women and
- children under 5 years of age, including foster children.
Working families and fathers are always welcome at WIC!
What can I get at WIC?
- Special checks to buy healthy foods like organic fruits and vegetables and whole grain foods at local grocery stores and at the Watsonville farmers' market
- Nutrition education (available during the day and in the evening) and great health tips for you and your family
- Breastfeeding information and support for you and your baby
Referrals to health care and other community services
- A Breastfeeding Peer Counseling Program
- Healthy Kids/Healthy Families insurance assistance fathers-only classes
- Farmers' market coupons for many county families
- Demo kitchens and healthy cooking instruction
- Bags of fresh produce from 2nd Harvest Food Bank
- Personal Peer Counselor for breastfeeding support from pregnancy through the first year of your baby's life
- Online nutrition education classes:
Online Nutrition Classes
Online nutrition education instructions - English
Instrucciónes de educación nutricional de WIC por internet – Español
How do I apply for services?
- Call us to make an appointment and find out which documents you need to bring.
- At your appointment we will determine whether you and your family qualify.
Links to WIC income guidelines and other useful information:
Our bilingual staff is ready to help
Watsonville 831-722-7121Santa Cruz 831-426-3911











